Monday, July 25, 2011

Nicole's Notes: Optimizing Your Profile

Job hunting in the fashion and beauty biz is already hard enough, but it gets even trickier when you consider the wide array of networking sites that ask you to create online profiles. Between those finicky resume-uploader-thingys and figuring out which keywords will make you stand out, it becomes a fine art to create a profile that works for you and not against you. is one such website that allows you to create a custom profile. Chris Kidd, creator of the site, has offered a few tips to make your page shine!

COMPLETE THE RESUME SECTION - Make sure the Resume Section of your online profile is filled-out completely. Use the What Employers See link to view your profile as a recruiter would see it.

Note: If pasting your resume from a word processing application like MS Word, it is likely that any special formatting will be lost. Use keyboard characters to re-format your resume if this happens. For example, use ALL CAPS instead of bolding and a dash (-) or and asterisk (*) instead of bullets. The system is WYSIWYG, if your profile looks bad to you, it will look bad to recruiters.

TITLE FIELD - Make sure to fill-out the Title field of your online profile with your current OR most relevant title.

Note: This is the most popular search field used by recruiters; avoid abbreviations and spelling mistakes. If your current or most recent company uses non-standard position titles, include a standard title as well.

USE THE CHECK-BOXES - The check-boxes in the Email Notification of New Job Listings section are used as database markers by recruiters when searching the resume database. EVEN IF you elected not to get email notifications from, make sure to check the appropriate Categories, Job Functions and Regions so that recruiters have an easier time finding you.

KEYWORD BANK - Include a Keyword Bank in the Resume Section of your online profile. Recruiters use keyword searches to find candidates for their positions. They will often use words and and phrases from the job description of the position they are trying to fill.

Note: A Keyword Bank should contain words and phrases that ARE NOT on your resume BUT THAT WILL help recruiters find your profile. For example, a Technical Designer should include Technical Design, Technical Designer, Tech Design, Tech Designer, TD, Spec Tech, Speccing, Spec Sheets, and any other words/phrases that a recruiter might use to find a Technical Designer.

KEEP YOUR INFORMATION CURRENT - Make sure to update the Resume Section of your online profile as soon as your professional situation changes. Verify your email address, phone numbers and mailing address every time you update your profile.

Thanks for the great tips, Chris! Now head over to and get started on those awesome profiles!

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