You're Invited: NYC Studio Event Series presented by The Powder Group

If you are a makeup artist, hair stylist, wardrobe stylist, or other industry professional, please mark your calendar for The Powder Group's NYC Studio Event Series, a group of seminars on building your brand in the beauty industry. I learned so much and met tons of talented artists at one of The Powder Group's events that I attended last year (read about it here), so I can say with complete confidence that you will definitely have a great learning & networking experience.

This upcoming Saturday, January 29th, one of the guest presenters will be Victoria Stiles , an amazing makeup artist I met at The Makeup Show last year. She will be presenting on "Strengthening Your Online Presence." Here is some of the insider information Victoria will be sharing:

- Starting, building, and maintaining a portfolio website with a unique domain.
- Search engine optimization (SEO) basics including how to obtain certain keywords (ie: ny makeup artist), meta tags, and site descriptions and where to place this vital information within your website.
- Fundamentals of link exchange and linking to your other social media profiles.
- How to use Facebook, Twitter, YouTube, and blogging to build your business, online presence, and ultimately connect with cosmetic brands and potential clients.
- Exclusive information on how to develop your own professional websiode series of makeup tutorials.

You can register for Victoria's seminar by visiting The Powder Group .

Be sure to check out the entire line-up of seminars which is listed below.
James Vincent
Kit Focus 01/29/2011 11am-1pm

Victoria Stiles
Strengthening Your On-line Presence 01/29/2011 4pm-5:30pm

James Vincent
Red Carpet Beauty 02/05/2011 12pm-2pm

Orlando Santiago
New York Fashion Week Wrap-Up 02/19/2011 12pm-2pm

James Vincent
Mastering Color Theory 03/05/2011 11am-1pm

Orlando Santiago
Makeup for Multiple Ethnicities 03/19/2011 12pm-2pm

Victoria Stiles
Beauty and The Blog 03/19/2011 3pm-5pm

Michael DeVellis
Marketing Your Career Now 04/09/2011 11:30am-2:00pm

Michael DeVellis
Getting Next 04/09/2011 3:00pm-5:30am

To sign up or for more information please visit The Powder Group .

10 Words for a Stronger Career, with Michael DeVellis

This weekend at The Makeup Show , I had the pleasure of meeting Michael DeVellis (that's us pictured above), founder and owner of The Powder Group and On Makeup Magazine. He hosted a seminar called "10 Words for a Stronger Career" that was hugely inspirational and informative. No matter what industry you work in, by following Michael's guidelines, you are sure to come out with a clearer vision of how to take your career to the next level.


1. RETHINK: Map out your career, starting with where you are right now. Write out a career plan. If you don't know where you're going, you can't get anywhere. Also, rethink what's important about your current role and what you would like to change.


2. REWORK: After step 1, you may need to make a few revisions to your plan. It's OK to rewrite your career going forward, as long as you have a clear plan of action.



3. REMOVE: What elements of your current job are taking up too much time & effort without providing tangible rewards? Could it be your draining, hour-long commute? An expensive project that is leaving you in the red? Or a new staff member who isn't cooperating with the team? REMOVE also applies to emotional attachments. If it's irrelevant, let it GO!



4. REINVENT: Make yourself present. Times are-a-changin, and if you don't reinvent your business model and how you market yourself, you will be outdated. Keep up with the latest business trends and technology by reinventing yourself and your brand periodically. Warning: It can be dangerous to reinvent yourself too much, so be sure that any strategies you put into place are still always in line with Brand YOU.


5. RESTRUCTURE: Here is where you make fundamental changes that will move your plan forward. You may have to restructure how you spend your time or how you spend your resources. Once you start to change one aspect of your career, there will be a domino effect. You will have to constantly be aware of these changes, and work toward managing them into your career and your plan.


6. REORGANIZE: Clear the clutter!! Clean up your computer's hard drive. Get rid of those old files from 1827 that you DO NOT need anymore. Take a trip to Ikea & The Container Store and invest in new storage solutions. An organized you is ALWAYS a better you.


7. RELEARN: Stop doing the same things over and over and over. You are not smart enough already. There are always new developments happening in your industry, and in order to keep up, you may have to relearn what you're currently doing in a new way.


8. REDIRECT: Change your direction or focus. If something comes along that is less than desirable, don't lose focus. We all have life events that throw us off course at times, but if you map out a plan and redirect, you can always find another way to reach your ultimate goal.


9. RECONNECT: Reestablish contact with valuable people in your network. This doesn't mean send emails to everyone in your virtual Rolodex begging for a hook-up. But it's OK to reach out to an old mentor or colleague who you once were close with. Life has a way of keeping us distant at times, but reconnecting every few months is always good for your career growth.


10. RESTART: What are you waiting for?! After going through the previous 9 steps, you should be ready to get going with revamping or refreshing your career. As long as you keep your vision clear, map out and work your plan, and believe in yourself you will be well on your way to a stronger career!


Want more of Michael DeVellis? Be sure to check The Powder Group's website regularly for a list of upcoming seminars, workshops, and events.


Here are a few more snapshots of The Makeup Show-what a FUN event!

The Makeup Show LA- Career building for makeup artists

The Powder Group is one of my favorite resources for the business of makeup and beauty. I was introduced to The Powder Group by one of my mentors, Felicia Walker-Benson, who is the editor of ThisThatBeauty and contributes to On Makeup Magazine (follow Felicia on Twitter and connect with her!)

This month, The Powder Group is hosting The Makeup Show in Los Angeles. It's sure to be a great event for anyone wanting to break into the makeup biz or take their cosmetics career to a new level. Here's the event announcement from The Powder Group:

The Makeup Show LA
February 28 - March 1, 2010

On February 28th and March 1st 2010 the makeup industry will come together to celebrate the craft of the professional makeup artist for the second time ever - at the global epicenter of entertainment and glamour - Los Angeles.

Like The Makeup Show NYC and Miami, The Makeup Show LA will be a pro-artist event for everyone in every area of the makeup industry. We'll deliver the same pro-driven, artistically inspired, celebratory energy of The Makeup Show to the west coast, and bring together your top brands and inspirational artists and educators for two amazing days of community, career, and craft building.

It's the west coast must-attend event for anyone in the business of makeup and beauty.

Visit The Makeup Show on its website to register. Not on the west coast? Don't fret. The Makeup Show NYC is happening May 16-17, 2010.