Friday, February 4, 2011

Inspired by Nadja Swarovski, VP of International Communication at Swarovski Crystal Co.

Happy Friday!

I have an insane habit of collecting magazine articles featuring career profiles that inspire me. This interview of Najda Swarovski really appealed to me because I admire how Najda has taken an active role in her great-great-grandfather's infamous crystal company, and has really brought a new life to the company through creative branding and marketing. Najda is Vice President of International Communications for the firm, and under her direction, the Swarovski empire has reached $3.4 billion in sales in recent years. Read on for more about Najda...

(Click to enlarge)

Article by Sarah Medford
Photographs by John Huba

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