Tuesday, January 25, 2011

Career Profile: Meet Annemiek, PR and Communications Manager, L’Oréal Paris

I LOVE reading career profiles of people in the beauty biz, and I found this great bio today on the L'Oreal USA careers website L'Oreal USA careers website . Here's a profile of Annemiek, PR & Communications Manager, L'Oreal Paris:

How she got started in her field:
I started work for L’Oréal’s Consumer Products Division with a great deal of enthusiasm in April 2005, as a PR and Communication manager. Before taking on this challenge, I did a degree in Communication Management in Utrecht. After working in communications for the Garnier and Maybelline New York brands for two fantastic years, I recently became responsible for communications for the L’Oréal Paris brand.

Day-to-Day work:
Every day I speak to cosmetics journalists about the latest developments of products, write press releases, organise press events and brainstorm with media relations to start up qualitative alliances. Where possible, I arrange interviews with the faces of L’Oréal Paris products.

The Film Festival in Cannes, for which L’Oréal Paris is the main sponsor, is the best time in the year to bring journalists into contact with the faces of L’Oréal. In short, this is a varied job that never becomes boring!

Why PR & Communications?:
L’Oréal stands for technology and innovation. Each day, more than 3,000 people in our Research and Development unit are working on the latest ingredients and formulas. Inspired by Paris, a leading city in the fashion world, L’Oréal Paris is trend leader and translates this into innovative products. L’Oréal Paris is also inseparably linked with the most beautiful women in the world: its products are represented worldwide by the most beautiful actresses, singers and models, representing different cultures and continents. Valuable features that blend together in the slogan ‘Because we’re worth it!’ It’s fantastic to be able to work for this brand!

How GLAM is that gig!? Find more inspiration from the folks at L'Oreal here.

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