Meet Len Burnett and Andrea Hoffman, the authors of the groundbreaking book, Black is the New Green , as they tell us how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin to become successful in the luxury market. Come hear the authors share their knowledge of the "Affluent African American" (AAA) consumers which boast current buying power of $87.3 billion.
The authors will offer up buying power estimates for the future and tell us how to skillfully tap into this growing consumer base. We will hear how to attract the "AAA" audience and learn how to create brand loyalty and product bonding in an affordable and measurable way. You cannot afford to overlook this market segment if growth is your business objective. Purchase additional copies of Black is the New Green at 30% off the national retail price.
Date: Wednesday, April 28, 2010
Location: Macy's, 151 W. 34th Street, 16th Floor
Time: 6pm – 8pm
Price: BRAG members FREE / Non-members - $25