I was born and raised in Detroit, so this news story really hit my heart. Times are hard back home and my hats go off to the folks at Kmart for making this happen....
Retailers are pulling out all the stops in an attempt to drum up business. Discount retailer Kmart has launched a discount program for unemployed people in the state of Michigan, which has the highest unemployment rate of any U.S. state – 14.1% in May, compared with a national average of 9.4%. The Detroit metropolitan area has the highest unemployment rate of any U.S. city, at 14.9%.Kmart says it will issue people who are registered as unemployed in the state a “Smart Assist Savings” card, valid for six months, entitling them to 20% reductions on Kmart’s private label goods, including toilet paper, baby products, cleaners and some basic groceries.Kmart has indicated it will continue to issue cards to customers until January.
For the full press release, click here.